Work

Worked with the Enterprise and Consumer Team to shift the perception of Dell from a product to a brand.

Tools

• Briefs

• Campaign Development

• Communication Framework

• Consumer, Culture, Category Insights

• White Space Identification

• Campaign Development

Work

Strategic advisor to the Geek Squad leadership team as they became part of the Best Buy family. Assisted in crafting the articulation of their value and role to assist with the acquisition and rollout of the Geek Squad.

Tools

• Brand Positioning

• Culture and Category Audit

• Socialization and Training