Pillows, Passengers + Perks

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Work

Led the strategic business shift and deep dive on guest experience. This led to the Adrian Award – recognition for the travel & hospitality category.

Tools

  • Brief

  • Brand Positioning

  • Target Audience Definition

  • Consumer, Culture, Category Insights

  • Campaign Development

  • Digital First Approach

  • Channel Plan

  • Social Playbook

 
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Work

Created a global brand strategy and streamlined communication to differentiate DoubleTree beyond their infamous cookie.

Tools

  • Brand Strategy

  • Campaign Development

  • Multicultural Insights

  • Portfolio Messaging Architecture

  • Channel Plan

  • Social Playbook

 
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Work

Unveiled Virgin’s new Upper Class Suite offering to the US market, which drove significant bookings and award show recognition.

Tools

  • Consumer, Culture & Category Insights

  • Brand Positioning

  • Brief

  • Campaign Development

 
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Work

Oversaw foundational campaign research to identify new audiences and create a messaging framework.

Tools

  • Target Audience Definition

  • Campaign Development

  • Consumer Research

  • Digital First Approach

  • Consumer Research

  • Channel Plan