Designing for Our Lives

Work

Part of the award-winning team that launched the “unboring campaign” that helped Americans reset how they express themselves, their creativity and their relationship with furniture.

Tools

• Consumer, Culture, Category Insights

• Brief

• Campaign Development

• Immersive Ethnographic Work

• Channel Plan
  

Every Drop Logo

Work

Flint, Ohio and contaminated water headlines were non stop. We needed to bust the myths around filtering and explain to the public why they should pitch their pitchers. We revamped the communication, positioning and retail experience to help empower people.

Tools

• Brand Purpose

• Brand Architecture

• Campaign Development

• Launch Strategy

• Packaging Design

Work

Worked with Famous Footwear to continue to explore a digital-first effort and understand how famous and footwear were being defined amongst new audiences.

Tools

• Target Audience Identification

• Consumer, Culture, Category Insights

• Campaign Development