Super Bowl + Brewing Battles

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Work

Partnered with the CMO and leadership team in anticipation of the InBev merger. Redefined their portfolio and offerings, which resulted in a USA Today Top 10 SuperBowl commercial.

Tools

  • Brand Purpose & Architecture

  • Campaign Development

  • Consumer, Culture, Category Insights

  • Brief

 
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Work

Launched “Twin Label Technology”, which not only helped Molson become the fastest growing import in the U.S., but swept creative award shows around the globe.

Tools

  • Brand Purpose

  • Brief & Campaign Development

  • Packaging

  • Channel Plan

 
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Work

Introduced the U.S. market to the first Bud Light extension – a product designed to appeal to those who have a sweeter palate.

Tools

  • Target Audience Identification

  • Consumer, Culture, Category Insights

  • Brief & Campaign Development

  • Partnership