Work

Created the brand positioning and defined the mindset that relaunched Cars.com to a new generation of buyers. Unearthed how information is power and so is getting peace of mind. In doing so, the work was rewarded with an Effie, ARF awards, and made the Top 10 Superbowl Spots of 2009.

Tools

• Consumer, Culture, Category Insights

• Qual & Quant Research

• White Space Identification

• Brand Positioning

• Campaign Development

Work

Led the team to evolve their targeting to Women and Hispanics. This ultimately expanded their market share and grew their ecommerce and retail traffic.

Tools

• Target Audience Definition

• Consumer, Culture, Category Insights

• Brand Strategy

• Value Proposition

• Campaign Development

• Communication Framework