Work

Managed, led and partnered with global and domestic clients to develop: brand positionings/purposes, portfolio architectures, product launches, consumer digital/social experiences and product innovations. All efforts have reflected their consumer, cultural and category relevance and in the process, produced award-winning creative and impressive results in competitive categories. Many of the brands faced a series of challenges: repositioning themselves, speaking to new audiences and working with limited resources.

Tools

• Brand Purpose

• Campaign Development

• Consumer, Culture, Category Insights

• Brief Development

• Digital Strategy

• Qual & Quant Research