Work

Led the strategic messaging and research for the partnership campaign between the hotline and the NFL. Assured that the communication was empathetic and informative in light of the audience’s sensitive disposition.

Tools

• Brief

• Campaign Development

• Communication Toolkit

Work

Developed the #whatifchicago platform for Chicago Ideas Week. Created an ongoing citywide platform which enabled citizens and city officials to problem solve solutions via Twitter. This marked the first time ever that Twitter was used to crowd source solutions for a city effort. The campaign focused on removing illegal guns from Chicago’s streets and inspired Philadelphia to do the same.

Tools

• Partnership

• Brand Positioning

• Campaign Development

• Toolkit

• Creative Socialization