Positive Change + Pitching In

 
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Work

Explored how to empower teens to stop smoking and/or not start at all. Lead to an iconic campaign about social change.

Tools

  • Brand Purpose

  • Campaign Development

  • Consumer, Culture, Category Insights

  • Brief

 
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Work

Streamlined, simplified and integrated Rotary’s global messaging. Also, created a scalable tool kit for local chapters and their initiatives.

Tools

  • Brief & Campaign Development

  • Creative Socialization

  • Communication Tool Kit

 
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Work

Created the foundational strategy, brand purpose and vision for the both the foundation and the program that Cubs All Star Pitcher, Kerry Wood and his wife, Sarah, started.

Tools

  • Brand purpose, positioning

  • Brand Architecture

  • Brand & Visual identity

  • Communication Tool Kit